ROLE – branding + identity, print, web, photography

Design Ink

The Design Ink program, exclusive to Signature Series by Budget Blinds®, provides a truly unique opportunity to create custom fabrics. For the 2018 launch, I created a fun yet sophisticated brand identity for the program, designing the logo, color palette, icons, sampling brochure, and web page for the dealer portal. I also photographed the fabrics, showcasing their vibrance and elegance. The photography is a large part of the brand identity because it is used to inspire both franchisees and customers. You will find it is widely used across the designs.

Credits

Creative Direction: Tien Barnett, Laura Sano and Tracy Stadele; Copy: Shelly Pearson; Web Development: Joel Gamble; Sampling Brochure Structural Designer: Paul Hammers