Role – Branding + Identity, Print, Photography

Signature Series

As the lead designer for the Signature Series brand, I am involved in multiple creative projects including designing new print and digital materials, as well as overseeing pieces designed by others to make sure they have the brand look and feel. Since I began leading the brand, the look and feel has evolved into a much cleaner, brighter, and contemporary style. I have worked closely with art directors to create a balanced primary and secondary color palette, and create print materials that reflect our new brand standards.