Role – Branding + Identity, Print, Digital, Photography

As the lead designer for the Signature Series brand, I was involved in multiple creative projects including designing new print and digital materials, concepting and attending photo shoots, and overseeing pieces designed by others to make sure they were following brand standards. After becoming the brand lead, the look and feel evolved into a much cleaner, brighter, and contemporary style. I worked closely with art directors to create a balanced primary and secondary color palette, and created print materials that reflected updated brand standards.